The aim is to enhance the ability of Bing as a search engine Microsoft's significant to deal with related questions about entertainment, an area which attract much interest from users, along with other keywords such as health, travel and shopping, as delivered by one person within Microsoft. For example, the search results on TV will be enhanced by displaying a list of programming and will be accompanied with the ability to display the episode is streaming episodes of the interface search engine.
Similarly, the search of the music will be "richer" and "broader", namely by providing information about artists, concerts and songs, including lyrics, and music player which also will be used by users to play back the song in the search engine Bing. The users will also get the option to buy the song / music.
While the search with the keyword "Movie" will show a more intelligent search results along with information about local showtimes and reviews of the critics, while games fans will get a special tool to find a game, view the rank and access the information game as a whole in center consolidation. Some of the facilities to increase capacity by keyword entertainment will involve transactions and partnerships with other companies, as with Microsoft's attempt who kept trying to make a strong competition in terms of search engine market leader Google.
